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MakeUp in Seoul

The only & unique BtoB make-up event in Asia

2018 April 25 & 26

Conrad Seoul Hotel

10am - 6pm


For the fourth consecutive year, success will be the one expected on 5 and 6 April 2017 at MakeUp in Seoul!  But the make-up market is evolving very quickly in Asia. Each country in this geographic area has its own strong cultural identity. It influences behaviours trends, expectations, needs. The MakeUp in…™ concept must adapt to these cultural identities and satisfy each component of a booming region. This is also the same approach that led us to create MakeUp in LosAngeles, while MakeUp in NewYork is progressing year after year. One country, two events!

For Asia, it appears that such a large and diverse area can only be covered properly by becoming directly involved in each of the countries in the area and by seeking to find or bring the good “make-up” word in each country.

Not any country, of course. In the wake of South Korea, China and Japan are obviously the three “pillar” countries of this legitimacy in the area of make-up and skincare. ” MakeUp in…™ ” changes for “MakeUp in Asia” and will take place successively as planned in Seoul on 5 and 6 April next, then in Shanghai in April 2018 and in Tokyo in April 2019 to settle in Seoul again in April 2020. A logical, coherent and efficient itinerary for the benefit of visitors and exhibitors!


“The show was excellent in terms of attendance to our stand and of quality of contacts. Again thank you for organising this great event that allowed us to present our latest innovations to quality contacts.”

“It was a great success show for us. We had many valuable meeting during the show. The location and service was very good. Thank you for your well organization!”

“Thank you for putting together another great show. It’s amazing to see the show growing so fast. We absolutely love the show and it’s exactly where we want to be.”